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I wanted to give you a little bit of a heads up on a SLIGHT shift in direction my blog will be taking.  Over the last few weeks, and yes even months, I’ve really started to struggle with how to balance the content of my blog. 

Right now I would say that the readership of my blog is probably half Stampin’ Up! Demonstrators and half non-Stampin’ Up! demonstrators.  The problem I’ve been running into is that it is really hard to talk to two totally different audiences at the same time. As I started thinking more and more about balance, and specifically how to balance my blog content, I came to the realization that I need to go back and look at WHY I started this blog.  

The misson and purpose of www.andreawalford.com is to share my  passion for rubber stamping and scrapbooking, and all things Stampin’ Up!.  It is the place where I want to share all my Stampin’ Up! creations with you.  I want it to be a resource that you can turn to for ideas and inspiration, and for techniques and tutorials that you can then turn around and use in your own personal stamping. 

In order to do that, I’ve decided that I really need to separate what I share with you, and what I share specifically for Stampin’ Up! demonstrators. 

This blog is going to go back to its original mission – where I post & share my Stampin’ Up! creations. I will continue to offer the new features I launched – the Stampin’ Up! Make-Uver Monday, Tutorial Tuesday, Whatever Wednesday, Try it Out Thursday and Stamp Simply Saturday. I will also continue to offer my Stamp Classes by Email (online tutorials), and will also be releasing a "Class Kits by Mail " for those of you that have been asking for some.  When I speak through my blog, I will be speaking directly to YOU – my personal (non-SU demo) customers & readers.

The new website I launched specifically for Stampin’ Up! Demonstrators (www.demotodemo.com) is where I will share any Stampin’ Up! Demonstrator-only resources, tips and ideas that might relate to what I post here.   

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